About

I’m an experienced digital professional with skills and experience covering content strategy, digital strategy and strategic partnerships. I’ve spent much of my career embracing technical and editorial innovation, interpreting new digital platforms & products to help people reach audiences.

My skills include:

  • Understanding the benefits of digital technologies and explaining them to a non-technical audience
  • How content strategy enables organisations to properly communicate with their audiences
  • How a digital strategy makes reaching those audiences easier and more efficient
    Building and managing partnerships for the benefits of all partners
  • Public speaking, presenting, moderating and training

I’ve spent most of my career at the BBC and here are just a few things I did there that I’m proud of:

  • Evangelising for the Research and Education Space, a ground-breaking data platform that indexed linked open data published by cultural organisations and persuading EdTech companies to build products using it.
  • Opening up the BBC’s archive so more than a million programmes could be watched or heard by people in education.
  • Getting regulatory approval for products like iPlayer, iPlayer Radio, Your Tracks, more apps that I can remember and the BBC’s eBook strategy.
  • Creating commercial value for the BBC’s public service brands, such as at the cBeebiesLand theme park.
  • Bringing a dead Austrian composer back to life on Twitter for Radio 3 so he could chat to on-air presenters in real time (and convincing Radio 3 of what live-streaming could do for them) 
  • Understanding the transformative power of social media and persuading the BBC that they needed to be on Facebook and YouTube, not ignoring it.
  • Working out that you had to change the way you shot and edited video if it was going to work on small screens and writing the BBC’s first a/v production guidelines.
  • Persuading BBC One that a programme trying to reunite missing people needed more than just a digital brochure. By using message boards the website was able to reunite as many people as all the TV and radio programmes put together.
  • Recognising that the web is an inherently live medium and starting cricket coverage on the BBC news website

See my full professional profile at LinkedIn or drop me a line – I like to chat